Archive for the ‘Logistics Management – Intermodal News’ Category

Logistic Regression Models

Tuesday, March 23rd, 2010

The multinomial (a.k.a. polytomous) logistic regression model is a simple extension of the binomial logistic regression model. They are used when the dependent variable has more than two nominal (unordered) categories.

Dummy coding of independent variables is quite common. In multinomial logistic regression the dependent variable is dummy coded into multiple 1/0 variables. There is a variable for all categories but one, so if there are M categories, there will be M-1 dummy variables. All but one category has its own dummy variable. Each category’s dummy variable has a value of 1 for its category and a 0 for all others. One category, the reference category, doesn’t need its own dummy variable, as it is uniquely identified by all the other variables being 0.

The mulitnomial logistic regression then estimates a separate binary logistic regression model for each of those dummy variables. The result is M-1 binary logistic regression models. Each one tells the effect of the predictors on the probability of success in that category, in comparison to the reference category. Each model has its own intercept and regression coefficients–the predictors can affect each category differently.

Why not just run a series of binary regression models? You could, and people used to, before multinomial regression models were widely available in software. You will likely get similar results. But running them together means they are estimated simultaneously, which means the parameter estimates are more efficient–there is less overall unexplained error.

Ordinal Logistic Regression: The Proportional Odds Model

When the response categories are ordered, you could run a multinomial regression model. The disadvantage is that you are throwing away information about the ordering. An ordinal logistic regression model preserves that information, but it is slightly more involved.

In the Proportional Odds Model, the event being modeled is not having an outcome in a single category, as is done in the binary and multinomial models. Rather, the event being modeled is having an outcome in a particular category or any previous category.

For example, for an ordered response variable with three categories, the possible events are defined as:

* being in group 1
* being in group 2 or 1
* being in group 3, 2 or 1.

In the proportional odds model, each outcome has its own intercept, but the same regression coefficients. This means:

1. the overall odds of any event can differ, but 2. the effect of the predictors on the odds of an event occurring in every subsequent category is the same for every category. This is an assumption of the model that you need to check. It is often violated.

The model is written somewhat differently in SPSS than usual, with a minus sign between the intercept and all the regression coefficients. This is a convention ensuring that for positive coefficients, increases in X values lead to an increase of probability in the higher-numbered response categories. In SAS, the sign is a plus, so increases in predictor values lead to an increase of probability in the lower-numbered response categories. Make sure you understand how the model is set up in your statistical package before interpreting results.

Mobile Marketing Tours

Saturday, May 16th, 2009

It is safe to say that most organizations strive to create marketing campaigns that build captive audiences, and there’s nothing quite as arresting as mobile marketing campaigns. For viewers stuck in traffic, a vividly designed van becomes an engrossing distraction while they wait for cars to creep forward. In contrast to immobile billboards, your car will draw attention everywhere you go. Mobile marketing campaigns work 24 hours a day and seven days a week, even when they are parked! A mobile marketing strategy ensures that your advertising campaign is receiving the most exposure available.

Since people behind the wheel only have a few moments to read and digest your message, so most impressive artwork for mobile marketing campaigns are bold and brief. Vivid colors, engaging slogans, and engaging pictures draw viewers’ attention and maximize the productivity of your mobile marketing campaign. Be sure to include contact information in your design.

In order to maximize the return on your mobile campaign, work with a professional graphic artist to create a mobile marketing campaign for your van that can be viewed from all sides. Mobile marketing campaigns garner the most exposure from the back of the car where drivers may see the signage for longer periods of time while stuck at street lights or in traffic. Want to catch someone’s attention in the rear view mirror? Design the graphics for the front of your car so that they can be read correctly in a mirror image!

Mobile marketing companies offer a variety of products and services from the creation of simple graphics to complete vehicle wraps designed to capture the attention and deliver your message effectively. Technological advances in printing and materials have made it possible to create inexpensive mobile marketing campaigns for businesses of any size. Perforated vinyl material makes it possible to design graphics that stretch across your windows without hindering your visibility. Some vehicles are used for multiple purposes and permanent graphics may not be the best solution for your mobile marketing campaign. Magnetic signs are an excellent alternative and still deliver results! In these challenging economic times, mobile marketing campaigns are an excellent way to expand the advertising potential of your existing resources.